To identify characteristics of a sample in your survey, there are many factors to consider of your samples. The first four characteristics you need to focus on are gender, age, income level, and education level. All four of these characteristics must be proportional to that of the population. You also need to consider the geographic location. Only take samples from the immediate geographical area. Finally, an important characteristic of the survey is the sample size. You do not want to ask too many people because the margin of error will be too high.