This academic tutoring video, made by BrainKindle, defines acceleration in simple to understand terms and shows how to measure acceleration. He shows how a plain cardboard box, pencil and string are used to make a simple pendulum, which moves as the car accelerates. Using data from the arc of the pendulum, he shows how to calculate acceleration. This is an easy method to use if you do not have an iPhone with an application to measure acceleration. A great trick for a budding scientist or physicist.